Sony PlayStation Ratchet & Clank Game Site
Posted on October 28, 2007
Filed Under Banners, Campaigns, Featured Projects, Flash, Ogilvy, Websites | Leave a Comment
Ratchet & Clank, one of Playstation’s flagship franchises was looking to build player loyalty and franchise equity both between and across title releases. Despite having produced six incredibly popular titles, the brand had no central ‘property’ to which avid fans might go to interact more deeply with the franchise, its characters, and the unique weapons, worlds, enemies, and environments that set it apart from its competitors.
Developers: Malcolm Wilson, Rich Merwarth, Adam Shen
Working closely with The Ratchet & Clank product marketing team, Ogilvy developed a connective vision and winning technology and design approach to piece together the parts—and create a ‘galactic’ player destination. An audience relevant and unique navigational concept brought key elements of the game to life, a thoughtful content strategy put the best of the games’ assets front and center, and a scalable, flexible platform ensured that ratchetandclank.com would continue to grow with the franchise over time.
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Developer: Chris Crandall
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Scott has over 10 years of experience creating highly engaging, interactive award winning experiences. He brings a fresh approach to animation, interface design, and any project he touches.
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