Make Yahoo! Your Homepage Banners

Developers: Rich Merwarth, Malcolm Wilson, Jaime Lloyd

iShares Brand Relaunch – A Better World

In 2008, iShares wanted to reposition itself as a challenger to the financial industry. This was a big task for a relatively new brand.
We created a 360-awareness campaign challenging Financial Advisors and Individual Investors to “Build a Better Investment World.” This campaign was also the first time Wall Street Journal had a home page takeover [...]