SF Environment – Recycling Changes Everything

Posted on June 15, 2009
Filed Under Banners, Campaigns, Featured Projects, Flash, HTML, Ogilvy, Print, Websites | Leave a Comment

The San Francisco Department of the Environment came to us with a small budget and an aggressive goal: encourage residents of San Francisco to increase their recycling and composting efforts. Although San Francisco leads the country in waste diversion (how much we recycle and compost vs. throw in the trash), they wanted to help residents discover the little things that can be easily done everyday to change their habits and make them feel better about themselves and their city. So we found San Franciscans who wanted to tell their story about why they recycle or compost – and asked them to be the heroes of our campaign.

More than a year in the making, we’re thrilled to announce that the Great Recycling Moments campaign is now live across the great city of San Francisco. Keep your eyes open for our ads on bus shelters, the backs of buses, your favorite local websites and posters in your neighborhood stores.

Everyone at Ogilvy worked incredibly hard several months on this fun campaign for SF Environment. We built an amazing 3D microsite, game, banners and a great print campaign to support the effort. For the microsite we used Adobe Flex, AS3, Papervision3D, XML, PHP and mySQL.

Users are able to view submitted stories in a very unique 3D interface and they can submit their own stories and photo to be featured on the site. The site is complete with and administrative backend so the team at SF Environment can easily manage the content of the site.

Huge congratulations go out to the entire team in SF and a few lucky folks in LA.

Developers: Malcolm Wilson, Rich Merwarth
Art Director: Jonathan Ratcliff
Copywriter: Leanne Milway
Creative Director: Chris Bradley
Production Director: Scott Johnson
Print Production Director: Stan Gwyn
Producer: Kristen Riemersma

http://www.recyclingmoments.org


We also created a fun and engaging video game for use in banners and on the site. Designed to mimic an 8-bit Nintendo® style game, this quickly become a fan favorite among the office and the client.




Click here to play the game!

More Microsite Screenshots

Print Campaign

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