Scott Michael Johnson

ZillionTV – Text Wall

scmjohns — Thu, 25 Feb 2010 19:53:11 +0000

Developer: Malcolm Wilson
Art Director: Jonathan Ratcliff

Wells Fargo Augmented Reality Application Demo

scmjohns — Sun, 14 Feb 2010 05:03:59 +0000

We recently developed an augmented reality application demo for a digital pitch for Wells Fargo. This demo shows how to utilize the iPhone 3GS or an Android phone’s compass, camera, and GPS system to show the user additional localized content when they are near Wells Fargo ATM locations. A simple but focused demo showcasing how brands can use the capabilities of next-gen smart phones.

Developer: Malcolm Wilson
Art Director: Jeff Fang

Click to view a video demo (1MB)

Wells Fargo iPhone Multi-User Prototype

scmjohns — Sun, 14 Feb 2010 04:45:25 +0000

We recently developed a prototype for a digital pitch for Wells Fargo. We intended showed how easy it was to engage users through mobile, in this case, a web-based application. We demonstrated how engaging users doesn’t always require creating a application.

Technologies Used: Flash, AS3, MySQL, PHP
Developer: Malcolm Wilson
Art Director: Jeff Fang

Click to view a video demo (17MB)

iShares Augmented Reality Direct Mailer

scmjohns — Fri, 22 Jan 2010 14:21:19 +0000

Developed as part of a large pitch, this fully working prototype is triggered when the recipient visits the specific URL and holds the mailer up to their computer’s web cam.

Technologies Used: Flash, AS3, Papervision3D
Developer: Malcolm Wilson
Art Director: Jeff Fang

Click to view a video demo (1.7MB)

Yahoo! “Collectapus” Page Takeover

scmjohns — Sun, 30 Aug 2009 06:31:46 +0000

What would you do with a $1,000,000 a day media buy? Well if you were us, you’d create a giant purple octo-monster that takes over the world’s busiest homepage.

Click to view a video demo (1.7MB)

SF Environment – Recycling Changes Everything

scmjohns — Mon, 15 Jun 2009 03:24:24 +0000

The San Francisco Department of the Environment came to us with a small budget and an aggressive goal: encourage residents of San Francisco to increase their recycling and composting efforts. Although San Francisco leads the country in waste diversion (how much we recycle and compost vs. throw in the trash), they wanted to help residents discover the little things that can be easily done everyday to change their habits and make them feel better about themselves and their city. So we found San Franciscans who wanted to tell their story about why they recycle or compost – and asked them to be the heroes of our campaign.

More than a year in the making, we’re thrilled to announce that the Great Recycling Moments campaign is now live across the great city of San Francisco. Keep your eyes open for our ads on bus shelters, the backs of buses, your favorite local websites and posters in your neighborhood stores.

Everyone at Ogilvy worked incredibly hard several months on this fun campaign for SF Environment. We built an amazing 3D microsite, game, banners and a great print campaign to support the effort. For the microsite we used Adobe Flex, AS3, Papervision3D, XML, PHP and mySQL.

Users are able to view submitted stories in a very unique 3D interface and they can submit their own stories and photo to be featured on the site. The site is complete with and administrative backend so the team at SF Environment can easily manage the content of the site.

Huge congratulations go out to the entire team in SF and a few lucky folks in LA.

Developers: Malcolm Wilson, Rich Merwarth
Art Director: Jonathan Ratcliff
Copywriter: Leanne Milway
Creative Director: Chris Bradley
Production Director: Scott Johnson
Print Production Director: Stan Gwyn
Producer: Kristen Riemersma

http://www.recyclingmoments.org

We also created a fun and engaging video game for use in banners and on the site. Designed to mimic an 8-bit Nintendo® style game, this quickly become a fan favorite among the office and the client.

Click here to play the game!

More Microsite Screenshots

Print Campaign

ZillionTV – Now, You Run The Show.™

scmjohns — Sun, 08 Mar 2009 03:54:33 +0000

We just launched a new web site for ZillionTV, a start-up in the Bay Area that has a revolutionary new idea for video entertainment.

Declare your independence from one-size-fits-all television. The ZillionTV™ Service is all about putting you in control. Choose the shows you want to watch, when you want to watch them; choose the ad categories you want — or watch no ads at all. It’s your very own personal television experience.

Click to view site

Developers: Malcolm Wilson, Rich Merwarth
Art Director: Jonathan Ratcliff
Copywriter: Leanne Milway
User Experience: Guy Burns
Creative Director: Chris Bradley
Production Director: Scott Johnson

Here is some of the recent press ZillionTV has been getting:
NY Times
Gizmodo
Wired

Yahoo! Search National Campaign

scmjohns — Sat, 31 Jan 2009 00:05:03 +0000

Developers: Eric Howell, Daniela Grass-Paslay