IBM InfoPrint Website
Posted on July 30, 2008
Filed Under Featured Projects, Flash, HTML, Ogilvy, Websites | Leave a Comment
IBM has partnered with Ricoh to develop a new company, InfoPrint, poised to become the leader in the digital printing industry. By moving away from a product driven approach to a solutions focus, InfoPrint wanted their websites—both external and internal—to represent their new company’s vision, especially the home page. We developed the strategic approach for the dot com and intranet sites, which included focus group research among global customers, resellers, and employees. The sites also needed to work globally, as InfoPrint has customers and offices around the world.
Developers: Adam Shen & Rich Merwarth
Art Director: Alice Sladek
http://www.infoprintsolutionscompany.com
Barclays iPath Origami
Posted on June 16, 2008
Filed Under Awards, Banners, Campaigns, Featured Projects, Ogilvy | Leave a Comment
Awards:
2008 OMMA Awards – Finalist
2009 IAC Awards – Best of Show Rich Media Online Campaign
2009 IAC Awards – Best Financial Services Rick Media Online Campaign
The Ogilvy team realized they had struck upon a great branding opportunity while working on iPath Exchange Traded Notes (Barclays) for their annual online display refresh. The mathematical intricacies of origami art and an exchange traded note mirror each other, not only in the brilliant way in which science and art can meet and create a beautifully designed product, but in the passion and true ingenuity, which are the driving forces behind great products. While searching for who would help bring our creative idea to life, Ogilvy found Robert Lang, a world-renowned origami artist, with a background in physics and mathematics. Through precise mathematical formulas, Robert merged his knowledge and artistic passion to create a new style of origami that far surpasses what the world has previously seen.
IBM InfoPrint ADF Flash Demo
Posted on May 22, 2008
Filed Under Featured Projects, Flash, Ogilvy | Leave a Comment
Automated Document Factory (ADF) is one of the solutions that InfoPrint offers. ADF provides a fully automated system that optimizes output productivity, postal optimization, and mailroom integrity in the production process, saving customers time and money. The ADF solution needed to be explained in an engaging and interesting way with great detail. Ogilvy recommended an interactive demo with 3D elements to create a compelling demonstration of the ADF solution, with the customer able to choose from three different information streams. The ADF demo was translated into other languages for global use and was well received.
Developer: Malcolm Wilson
Art Director: Kevin Sullivan
Copywriter: James Beal
Associate Creative Director: Fred Abercrombie
Production Director: Scott Johnson
Sony PlayStation 7w1573d m374l pwned by Sweettooth!
Posted on May 10, 2008
Filed Under Featured Projects, Flash, Ogilvy | Leave a Comment
Developer: Malcolm Wilson
Art Director: David Kelly
This is addicting.
Make Yahoo! Your Homepage Banners
Posted on April 21, 2008
Filed Under Banners, Ogilvy | Leave a Comment
Developers: Rich Merwarth, Malcolm Wilson, Jaime Lloyd
iShares Brand Relaunch – A Better World
Posted on April 4, 2008
Filed Under Banners, Campaigns, Ogilvy | Leave a Comment
In 2008, iShares wanted to reposition itself as a challenger to the financial industry. This was a big task for a relatively new brand.
We created a 360-awareness campaign challenging Financial Advisors and Individual Investors to “Build a Better Investment World.” This campaign was also the first time Wall Street Journal had a home page takeover and resulted in the increase of iShares.com traffic by 224%.
Clear The Financial Fog
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Scott has over 10 years of experience creating highly engaging, interactive award winning experiences. He brings a fresh approach to animation, interface design, and any project he touches.
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